Ozlem Gursoy is a User Experience & Service Design Lead and Mentor. She translates human insights into services, products that enable and delight people and drive impact.


RECENTLY

Design Lead at Tinqs
Mentor at DesignLab

LOCATION

London
United Kingdom

Nice to Meet You!

Almost the past decade, I’ve worked with organizations ranging from large corporations to local governments and nonprofits to create products and services rooted in the needs of people. I take into account the interplay between physical and digital, various ecosystem touchpoints, and different user groups to design holistic experiences.

As a Service and Interaction Design Lead at Tinqs, my work has addressed complex challenges, including uncovering….

Before joining Tinqs, I designed and launched human-centered products and services at Invest in Turkey , Netmarble and Userspots across the finance, e-commerce, telecommunications, transportation, and retail sectors.

I’m based in London. I'd love to grab a coffee and talk about product design + your projects.

You can send me a message here

I specialise with..

DIGITAL
PRODUCT DESIGN

LAYING THE FOUNDATIONS

I define the overall interaction model and information architecture and generate design concepts.

DETAILING THE DESIGN

I craft wireframes, user flows, prototypes to communicate the design intent and visual design.

SUPPORTING DEVELOPMENT

I work with developers and project managers to build, evolve, and optimize products.

QUALITATIVE
USER RESEARCH

SETUP AND PLANNING

I set the research objectives, identify the approach, create guides, and figure out the logistics.

CONDUCTING RESEARCH

I employ different methods, including in-depth interviews, contextual inquiry, behavioral mapping, diary studies.

GENERATING ACTIONABLE INSIGHTS

I utilize different insight frameworks, including maps, personas, mindsets, user archetypes, principles.

SERVICE
DESIGN & STRATEGY

UNDERSTANDING THE CURRENT STATE

I define the overall interaction model and information architecture and generate design concepts.

DEFINING THE FUTURE VISION

I generate service concepts and describe these north-star experiences with prototypes and narratives.

DEVELOPING THE ROADMAP

I work with stakeholders and partners to articulate and sequence the steps needed to realize the future vision.

DESIGN
LEADERSHIP

LEADING PROJECTS

I’ve been a hands-on design lead to teams of 2-4 designers by defining our approach, providing feedback, owning partner communications.

MENTORING DESIGNERS

I’ve been a mentor since 2018, providing career counseling to more than 30 designers to support their development.

SUPPORTING INTERNAL INITIATIVES

I’ve been leading and supporting studio initiatives with a focus on workflow standardization and optimization.

WORKSHOP
DESIGN & FACILITATION

PLANNING THE FLOW

I design the agenda and the assets by identifying the right activities and the sequence for our goals. I often create custom activities based on the need.

FACILITATING WORKSHOPS

I am comfortable taking on either the primary or the team facilitator role. I prep the team with a dry-run and provide facilitator notes.

MAKING IT COUNT

I synthesize and share the workshop outcomes both as a takeaway and a call to action for all participants.


Who I have collaborated with..


© 2020 Designed and proudly developed 🤘by Ozlem Gursoy.