Product Design, İstanbul 2017
"Our new applications that have emerged with this study have twice the conversion rates"
Where the product is used is an important factor for users.
- running shoe for asphalt road
conditioners for home
- Lighting for bathroom
Depends on the situation
Certain situations and characters of the users affect their shopping habits. These cases complement products, product groups
and can be combined categories.
- shopping for a summer wedding
- Outfit for new business
- Suitable for student house furniture live alone
‘If a brand is used by others a lot, it has been tested by them. That's why I'm researching the most used brands. ’